AMADA will establish AMADA MIDDLE EAST FZCO (tentative name), a local sales and service subsidiary in Dubai, United Arab Emirates (UAE), with the aim of expanding sales and improving services for metalworking machines in the Middle East.
Development of urban infrastructure, such as construction and electric facilities, is progressing rapidly in the UAE and Saudi Arabia in line with the economic policies of their governments aimed at breaking away from dependence on oil revenues. Given these trends, the local metalworking industry is expected to grow.
AMADA previously conducted sales activities in the Middle East through distributors. With market expansion as the backdrop, however, AMADA has decided to establish a local subsidiary in the region based on the judgment that the company can achieve further growth by capitalizing on its strengths in processing technologies and solution proposal capabilities.
