East Africa represents a major growth area for the drive and automation technology specialist, SEW-EURODRIVE South Africa MD Raymond Obermeyer comments.
“We have managed to secure a lot of business in Africa, and I see it contributing a large percentage of our turnover going forward.”
This growth is largely due to the fact that the SEW-EURODRIVE brand is well-entrenched in Africa, especially in diverse sectors such as mining and agriculture. In addition, the outward focus on expansion on the continent is necessary to counter the prevailing socioeconomic climate in South Africa. “That is the determining factor. We need growth, political stability and business confidence in order to ensure the continued sustainability of the business.”
SEW-EURODRIVE remains fully committed to South Africa, however, with the main Johannesburg manufacturing facility relocating to a new 50 000m2 site in an adjacent industrial business park. Property rights for the new development are expected to be secured by September, following which a decision will be taken as to the exact makeup of the new facility. This is because South and east Africa now fall under the ambit of the South African head office, including Tanzania, Kenya, and 14 other countries.
“At present we are looking after 22 countries in Africa from the South African operation. Therefore the construction of the new facility will very much be in line with our expansion strategy for the continent. We will have to ensure that we are able to accommodate future growth in all of these markets. We are very confident about our prospects in Africa, and continue to do well in a lot of countries.” SEW-EURODRIVE’s new branch in Tanzania, staffed by 13 people and functioning as an independent subsidiary, looks after a number of countries in East Africa itself, including the DRC, Uganda, South Sudan, Ethiopia and Somalia, among others. The importance of Tanzania as a regional hub is underscored by the fact that it is undergoing significant infrastructure development. “We have full technical back-up and service facilities in support of the many projects we are involved with there, from road to rail and ports and harbours,” Obermeyer concludes.
