AUTOMECHANIKA – A BLEND OF DISPLAYS, ACTIVATION AND TRAINING OPPORTUNITIES

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The recent Automechanika Johannesburg trade fair for the automotive aftermarket, staged at Expo Centre, Nasrec, provided an excellent blend of product displays, activations, a focus on training and a strong “Buy South African” component.

This was the sixth time that the Automechanika trade fair has taken place in Johannesburg. This year it was co-located with the Futuroad truck and bus show and Scalex logistics expo for the second time. Once again, this event proved the place to be for all those in southern Africa involved in the transport, logistics and aftermarket sectors.

There were in excess of 600 exhibitors from 28 countries spread over more than 18 000 m2 of exhibition space in four halls with various displays and truck test driving in the spacious outdoor areas.

Besides the many product and service provider stands there were a host of business-to-business meetings, conferences and workshops held during the four-day show period. Prior to the show, the organisers also undertook an extensive roadshow programme in Sub-Saharan Africa to promote the event and attract visitors from the SADEC region.

Many industry associations, organisations and companies used the show period to stage important conferences. A total of 12 of these events were staged, covering a multitude of topics.

The organising team from Messe Frankfurt structured an excellent and very comprehensive skills development programme for the automotive industry for three of the four show days, with six topics being handled each day, ranging from automotive batteries and powertrain technologies to a demonstration of how a diesel fuel injector functions and the advancement of the turbocharger.

As part of the focus to support local businesses, the ABSA Enterprise Development Den initiative took place at Automechanika and saw three AFRICAN STANDARDS FOR AFRICA – REGIONAL HARMONISATION locally owned SMEs win up to R200,000 to support their business as well as business mentorship programmes sponsored by ABSA.

“We focussed on making a visit to Automechanika Johannesburg 2019 a fully-rounded experience, with a wide selection of exhibitors as well as offering extensive training and interactive opportunities,” explained Joshua Low, Managing Director of Messe Frankfurt South Africa. “We were very pleased that exhibitors seemed satisfied with the quality of visitors we attracted to our biennial trade fair and the networking it offered.

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